Let’s make it personal

    Austėja & magdalena

    Influencer Selection and Compensation in Event Marketing

    • #Latest projects
    • #PESONALinsights
    • 2024 07 15
    Unlocking Event Success
    Influencer Selection and Compensation in Event Marketing
    Dive into the latest insights on selecting influencers for events and navigating compensation in influencer marketing with Austėja Jablonskytė and Magdalena Sabalė, founder of “Personal” talent agency. Discover their expert advice on maximizing influencer partnerships for impactful event marketing strategies. In their insightful interview, Austėja and Magdalena explore the evolving practices of engaging opinion leaders and how compensating influencers not only ensures their presence but also amplifies your event’s messaging. Learn firsthand how strategic collaborations can elevate brand visibility and engagement through tailored influencer campaigns. Explore their in-depth discussion to uncover practical tips and success stories that highlight the value influencers bring to event organizers and brands. Whether you’re planning a product launch or a corporate gathering, their expertise will guide you in selecting the right influencers to effectively reach your audience.

    Read more: https://www.delfi.lt/m360/naujausi-straipsniai/nuomones-formuotojai-produktu-pristatymuose-galimybe-ar-butinybe-120034088

    Insights from the Founder

    Explore Influencer Marketing Trends with Magdalena Sabalė on the “Tendencingai” Podcast

    • #Latest projects
    • #Personal projects
    • 2024 07 15
    Dive into the latest trends in influencer marketing with Magdalena Sabalė, founder of “Personal” talent agency, as she shares her insights on the evolving landscape of opinion leaders in a special interview on the “Tendencingai” podcast! Not long ago, marketing specialists viewed influencers with caution. Today, dedicated agencies like “Personal” are emerging, focused on managing top talents and their relationships with brands. Magdalena Sabalė reveals how methods in influencer marketing are transforming alongside heightened expectations for these influencers. Discover how PERSONAL team is reshaping the industry, navigating new standards and fostering impactful collaborations between influencers and brands. Tune in to gain exclusive insights into the future of influencer partnerships and the power of authentic engagement in today’s digital age.

    Don’t miss out – listen to the full interview now on “Tendencingai” podcast! https://www.lrt.lt/mediateka/irasas/2000336991/mados-dialogai-nuomones-formuotoju-rinkodaros-stratege-magdalena-sabale

    Karolina meschino x l’officiel

    cover girl

    • #Talent Projects
    • 2024 07 13

    Karolina Meschino has graced the covers of multiple L’Officiel magazines, each showcasing her unique style and presence. Her captivating charm and ability to embody various themes and aesthetics make her a standout figure in the world of fashion and media.

    Below, you can explore Karolina Meschino’s unforgettable L’Officiel magazine covers, each one telling a different story.
    karolina meschino x h&m

    Moschino campaign

    • #Personal projects
    • #Talent Projects
    • 2024 07 13

    Austėja jablonskytė x h&m

    Iris apfel x h&m campaign

    • #Talent Projects
    • 2024 07 13
    Our talented influencer and stylist, Austeja, had the incredible opportunity to collaborate with Iris Apfel on the latest H&M collection. Austeja, much like Iris, embodies a bold and expressive style, which perfectly complements the collection’s ethos. Iris Apfel, at 100 years old, continues to champion individuality and self-expression through fashion. She believes that true style comes from embracing what makes you unique, rather than following trends. “Style is about self-expression and, above all, attitude,” Iris affirms.
    The Iris Apfel x H&M collection celebrates this philosophy with its playful and eclectic designs. From vibrant prints to baroque aesthetics and a riot of colors, each piece encourages wearers to explore their personal style journey. Whether it’s a vivid aquamarine suit, a flamboyant jacquard coat, or a whimsical iris flower print ensemble, every item exudes Iris’s trademark flair. Accessories are equally extravagant, featuring chunky chains, bold brooches, bejeweled slippers, statement cuffs, and rings adorned with Iris’s iconic motifs. Austeja’s collaboration has brought these extraordinary pieces to life with stunning visuals that capture the essence of Iris’s spirited approach to fashion. 

    Read more: https://www2.hm.com/en_gb/life/culture/inside-h-m/iris-apfel-designer-collaboration-2022.html

    Laura mazaliene x žmonės

    magazine cover

    • #Talent Projects
    • 2024 07 13
    The past year should have been one of the best for journalist, influencer, and mother of three Laura Mazalienė, with so many dreamy plans that it was hard to keep up. However, when her carefully nurtured family unexpectedly fell apart, she was left with one dream—to find happiness on her own as soon as possible. It seems Laura is succeeding quite well, as she has taken the time to understand her needs and rediscover herself: “After such experiences, you’ll never be the same as you were before.”

    Read more: https://zmones.15min.lt/naujiena/laura-mazaliene-atvirai-apie-gyvenimo-pokycius-po-tokiu-isgyvenimu-niekada-nebebusi-koks-anksciau-odVPLqxJVjY
    Asta valentaite x Birutė

    campaign

    • #Talent Projects
    • 2024 07 13
    Asta Valentaite, known for her collaboration with the “Birutė” mineral water brand over the past year, has just unveiled her latest project: a stunning new label design and a captivating commercial. Asta’s vision for the new label was to seamlessly blend modern aesthetics with classic style, perfectly reflecting the essence of “Birutė” natural mineral water. Inspired by her own personal connection to the brand, Asta chose a contemporary look with a timeless feel, complemented by a lustrous mother-of-pearl hue that stands out from the brand’s traditional color palette. But that’s not all – Asta also stars in the brand new commercial, shot in dynamic documentary style on the vibrant streets of London. Directed by Elvina Nevardauskaitė of “All Ways Now,” the shoot captures Asta’s essence amidst inspiring cityscapes, despite the challenge of sweltering summer temperatures. Adding to the glamour, renowned stylist Neil Stuart contributed his expertise, presenting Asta with a dazzling array of 16 pink dresses for one iconic scene – talk about a tough choice! Cheers to innovation and style that’s both bold and timeless! 🥂
    Indrė kavaliauskaitė x douglas

    Kam lygiuotis į kitus, kai turiu save

    • #Talent Projects
    • 2024 07 09
    The elegant TV host and event presenter Indrė Kavaliauskaitė-Morkūnienė, recognized as a style and femininity icon, enchants with her charm in the new ‘Douglas’ collection campaign, where she embodies a woman bound by beauty standards, searching for herself.

    With this campaign, the international cosmetics and perfumery chain aims to encourage every woman to express and love herself. This video clip perfectly reflects the new mission introduced in the spring: to promote a positive attitude towards attractiveness and self-criticism, to strengthen the self-awareness of modern women, and to inspire them not to conform to restrictive standards. Why compare yourself to others when you have yourself?

    Personal x H&M

    The Circular collection campaign

    • #Personal projects
    • 2024 06 29
    We’re delighted to announce that our team of influencers has brought the HM Studio Collection to Lithuania through a captivating photo shoot! 
    Introducing the Circular Design Story, H&M’s latest addition to Innovation Stories. This collection isn’t just about fashion; it’s a celebration of sustainability and creativity. Imagine versatile pieces designed to be treasured, shared, repaired and recycled—making every garment a statement of contemporary style and responsible fashion choices. During the shoot, our influencers enjoyed changing and sharing outfits, adding their unique flair to every look. This collaborative spirit reflects the collection’s ethos of inclusivity and creativity. Discover the HM Studio Collection’s Circular Design Story and be part of the movement reshaping fashion with purpose. Let’s dance into a sustainable future together! 

    Read more: https://www2.hm.com/en_us/life/culture/inside-h-m/circular-design-story.html
    Personal x maria nila

    perfect match

    • #Latest projects
    • #Personal projects
    • 2024 06 29
    After events in Dubai, LA, Oslo, Amsterdam, and other cities, it was a great honor for our agency to organize product launch events in Vilnius. We hosted two exclusive events: one for local influencers and another for B2B clients. Every detail was crafted with our PERSONAL touch, reflecting the essence of Maria Nila brand.

    We teamed up with Maria Nila & Karera Group to launch their latest product line: THE PERFECT MATCH Beauty bags and it couldn’t have been more perfect. Inspired by the dynamic world of tennis, these bags are the perfect companions for your on-the-go lifestyle, whether you’re off on vacation, hitting the court, or visiting the French Open. The campaign, ‘The Perfect Match,’ features tennis players Mirjam Björklund and Eden Silva and emphasizes premium brand building with a fun, fast-paced energy. It also launches right in time after the success of Break Point on Netflix and the upcoming movie Challenger.

    We’re so grateful to all who attended and helped make this event unforgettable.
    Stay tuned for more exciting activities and brand events coming up!