Let’s make it personal

    Asta valentaite x Birutė

    campaign

    • #Talent Projects
    • 2024 07 13
    Asta Valentaite, known for her collaboration with the “Birutė” mineral water brand over the past year, has just unveiled her latest project: a stunning new label design and a captivating commercial. Asta’s vision for the new label was to seamlessly blend modern aesthetics with classic style, perfectly reflecting the essence of “Birutė” natural mineral water. Inspired by her own personal connection to the brand, Asta chose a contemporary look with a timeless feel, complemented by a lustrous mother-of-pearl hue that stands out from the brand’s traditional color palette. But that’s not all – Asta also stars in the brand new commercial, shot in dynamic documentary style on the vibrant streets of London. Directed by Elvina Nevardauskaitė of “All Ways Now,” the shoot captures Asta’s essence amidst inspiring cityscapes, despite the challenge of sweltering summer temperatures. Adding to the glamour, renowned stylist Neil Stuart contributed his expertise, presenting Asta with a dazzling array of 16 pink dresses for one iconic scene – talk about a tough choice! Cheers to innovation and style that’s both bold and timeless! 🥂